Maji: financial wellbeing.

Boost financial wellbeing at work.

Maji’s employee platform pairs the latest money management and financial planning technology with workshops and 1-1 human coaching. Employees will feel less stressed and more supported in their role.

    Get our guide to implementing financial wellbeing!

    Join the growing list of companies offering Maji

    Financial wellbeing is the biggest concern


    of employees experience financial worries that affect productivity


    of employees look to their employer for sound financial support


    of employees will leave in 12 months if the cost of living crisis worsens

     Our solution

    We ask each employee what help they need

    Employees complete our health check audit and share about their interests

    Each employee gets personal coaching

    This includes a tailored coaching plan and access to experts

    Our tools and resources help employees feel less stressed and more in control

    Employees track their live household financial accounts, automatically monitor their budget, and create a whole of life financial plan

    Help is always on hand

    Employees can attend our monthly Masterclasses, talk to a qualified financial first aider on chat, take an on-demand coaching journey or book a 1-1

    Elevate your benefit strategy

    Track ROI

    Deep analytics help you monitor your team’s financial health over time

    Really know your team

    Develop your HR and wellbeing strategy based on the real challenges and aspirations facing your team

    Drive uptake of benefits

    Integrate relevant benefits into each employees personal coaching plan

    What our clients say about Maji

    In the current climate, supporting our employees’ financial wellbeing feels like a priority. Maji gives them so many useful tools and resources that I know they’ll find helpful, such as the ability to track their spending using open banking

    Ian Pettifor, Chief Financial Officer, Genasys Tech

    As a positive impact organisation and B Corp, we really believe in workplace wellbeing for our employees. Setting up Maji for our team was an easy decision; it helps them navigate important financial milestones like buying a home or saving for an emergency fund

    Burphy Zuma, Director of Operations, Clearview Research

    At Westcon Comstor, we strive to offer the best benefits available. We’re excited to offer them the Maji digital financial wellbeing platform. The range of tools and resources means there’s something for everyone

    Claire Horton, European HR Director, Westcon Comstor

    You’ll see a measurable impact

    70% +

    Registration rate


    Track their financial health with Maji


    increase in savings by users following Maji’s coaching

    Your employees will be…

    Less financially stressed

    Empowered to tackle the cost-of-living crisis

    Able to build a secure financial future

    Fast, effective and accessible

    Bespoke comms plan and launch webinar

    2 minute registration via desktop or app

    (no sharing of personal data)

    Quarterly data reviews

    FCA regulated with bank-grade encryption

    Free guide

    Looking to start or improve your FINANCIAL WELLBEING strategy?

      How to build the business case

      How to define financial wellbeing

      What makes a successful strategy

      And much more!

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      Frequently Asked Questions

      What’s the business case for financial wellbeing?

      Financial wellbeing at work is more important than ever. With over 80% of employees saying they are impacted by money worries at work, it’s clear that money stress can negatively affect your business. And, with the cost of living rising, the psychological toll is magnified, with 54% of UK adults now feeling dread, anxiety and depression as a result of concerns around finances. Developing a robust financial wellbeing policy can help support your employees through these tough times and beyond, leading them to feel more secure and happier at work.

      What is financial wellbeing?

      Financial wellbeing is a complex topic that encompasses many different aspects of a person’s circumstances, behaviours and attitudes. These component parts are multifaceted and interdependent.

      The Money and Pensions Service provides a useful financial wellbeing definition that sums up the different areas:

      ‘‘Financial wellbeing is about feeling secure and in control. It is knowing that you can pay the bills today, can deal with the unexpected, and are on track for a healthy financial future. In short: confident and empowered.”

      At Maji, we have used the latest academic research and industry thinking to develop our four pillars of financial wellbeing:

      • Financial resilience: how well someone is able to withstand shocks to the system, such as losing income
      • Money management: how someone deals with day to day money decisions and habits, like spending, saving, borrowing and budgeting
      • Future planning: how well someone is prepared for long-term life goals, including retirement
      • Money mindset: how someone feels about money, including their confidence and stress levels
      What is the difference between coaching and advice?

      Financial advisors recommend specific financial products or investments as a solution or next step for individuals seeking advice about their financial situation. The FCA regulates all financial advisers including mortgage, equity release, pension and investment advisers and sets the minimum standard of qualification and demonstrated competency including ongoing professional development and good financial behaviour. 

      The training and competent adviser status expected by the FCA in itself means the adviser has a minimum of two years financial industry experience.  The FCA authorisation process also checks professional references, positive financial behaviours (conduct) and identification.

      Financial coaches do not offer specific recommendations. They can guide groups or individuals through financial wellbeing and education sessions and support them into positive financial habits that in turn improve their financial situation and overall wellbeing. Financial coaches help with things such as:

      • Providing generic guidance
      • Sharing financial knowledge and information
      • Empowering individuals to change behaviour
      • Providing accountability for individuals who want support to change
      • Helping individuals reflect on and identify actions that will improve their financial wellbeing
      • Helping individuals use specific financial tools such as budgets or financial plans

      There is currently no set expectation for Financial Coaches, Financial Wellbeing Specialists or Financial Educators to be regulated by the FCA.  This is because there is no financial product involved nor a specific written and verbal recommendation tailored to an individual’s personal circumstances.

      Whilst there are no regulatory requirements for qualification for these roles, Maji sets a high internal standard of professional  experience, finance knowledge and personal skills for these specialists, as set out in our Expert Due Diligence Policy.

      Does Maji offer bespoke company webinars?

      Maji offers a bespoke and extensive webinar programme. In addition, your employees get access to monthly Masterclasses following Maji’s Money Curriculum.

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