Maji: financial wellbeing.

Boost financial wellbeing at work.

Maji’s employee platform pairs the latest money management and financial planning technology with workshops and 1-1 human coaching. Employees will feel less stressed and more supported in their role.

Join the growing list of companies offering Maji

Financial wellbeing is the biggest concern


of employees experience financial worries that affect productivity


of employees look to their employer for sound financial support


of employees will leave in 12 months if the cost of living crisis worsens

 Our solution

We ask each employee what help they need

Employees complete our health check audit and share about their interests

Each employee gets personal coaching

This includes a tailored coaching plan and access to experts

Our tools and resources help employees feel less stressed and more in control

Employees track their live household financial accounts, automatically monitor their budget, and create a whole of life financial plan

Help is always on hand

Employees can attend our monthly Masterclasses, talk to a qualified financial first aider on chat, take an on-demand coaching journey or book a 1-1

Elevate your benefit strategy

Track ROI

Deep analytics help you monitor your team’s financial health over time

Really know your team

Develop your HR and wellbeing strategy based on the real challenges and aspirations facing your team

Drive uptake of benefits

Integrate relevant benefits into each employees personal coaching plan

What our clients say about Maji

In the current climate, supporting our employees’ financial wellbeing feels like a priority. Maji gives them so many useful tools and resources that I know they’ll find helpful, such as the ability to track their spending using open banking

Ian Pettifor, Chief Financial Officer, Genasys Tech

As a positive impact organisation and B Corp, we really believe in workplace wellbeing for our employees. Setting up Maji for our team was an easy decision; it helps them navigate important financial milestones like buying a home or saving for an emergency fund

Burphy Zuma, Director of Operations, Clearview Research

At Westcon Comstor, we strive to offer the best benefits available. We’re excited to offer them the Maji digital financial wellbeing platform. The range of tools and resources means there’s something for everyone

Claire Horton, European HR Director, Westcon Comstor

You’ll see a measurable impact

70% +

Registration rate


Track their financial health with Maji


increase in savings by users following Maji’s coaching

Your employees will be…

Less financially stressed

Empowered to tackle the cost-of-living crisis

Able to build a secure financial future

Fast, effective and accessible

Bespoke comms plan and launch webinar

2 minute registration via desktop or app

(no sharing of personal data)

Quarterly data reviews

FCA regulated with bank-grade encryption

Frequently Asked Questions

What’s the business case for financial wellbeing?

Financial wellbeing at work is more important than ever. With over 80% of employees saying they are impacted by money worries at work, it’s clear that money stress can negatively affect your business. And, with the cost of living rising, the psychological toll is magnified, with 54% of UK adults now feeling dread, anxiety and depression as a result of concerns around finances. Developing a robust financial wellbeing policy can help support your employees through these tough times and beyond, leading them to feel more secure and happier at work.

What is financial wellbeing?

Financial wellbeing is a complex topic that encompasses many different aspects of a person’s circumstances, behaviours and attitudes. These component parts are multifaceted and interdependent.

The Money and Pensions Service provides a useful financial wellbeing definition that sums up the different areas:

‘‘Financial wellbeing is about feeling secure and in control. It is knowing that you can pay the bills today, can deal with the unexpected, and are on track for a healthy financial future. In short: confident and empowered.”

At Maji, we have used the latest academic research and industry thinking to develop our four pillars of financial wellbeing:

  • Financial resilience: how well someone is able to withstand shocks to the system, such as losing income
  • Money management: how someone deals with day to day money decisions and habits, like spending, saving, borrowing and budgeting
  • Future planning: how well someone is prepared for long-term life goals, including retirement
  • Money mindset: how someone feels about money, including their confidence and stress levels
What is the difference between coaching and advice?

Financial advisors recommend specific financial products or investments as a solution or next step for individuals seeking advice about their financial situation. The FCA regulates all financial advisers including mortgage, equity release, pension and investment advisers and sets the minimum standard of qualification and demonstrated competency including ongoing professional development and good financial behaviour. 

The training and competent adviser status expected by the FCA in itself means the adviser has a minimum of two years financial industry experience.  The FCA authorisation process also checks professional references, positive financial behaviours (conduct) and identification.

Financial coaches do not offer specific recommendations. They can guide groups or individuals through financial wellbeing and education sessions and support them into positive financial habits that in turn improve their financial situation and overall wellbeing. Financial coaches help with things such as:

  • Providing generic guidance
  • Sharing financial knowledge and information
  • Empowering individuals to change behaviour
  • Providing accountability for individuals who want support to change
  • Helping individuals reflect on and identify actions that will improve their financial wellbeing
  • Helping individuals use specific financial tools such as budgets or financial plans

There is currently no set expectation for Financial Coaches, Financial Wellbeing Specialists or Financial Educators to be regulated by the FCA.  This is because there is no financial product involved nor a specific written and verbal recommendation tailored to an individual’s personal circumstances.

Whilst there are no regulatory requirements for qualification for these roles, Maji sets a high internal standard of professional  experience, finance knowledge and personal skills for these specialists, as set out in our Expert Due Diligence Policy.

Does Maji offer bespoke company webinars?

Maji offers a bespoke and extensive webinar programme. In addition, your employees get access to monthly Masterclasses following Maji’s Money Curriculum.

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