Rewards and incentives now an essential component to employee packages
London, UK – 25th March 2025 – Boostworks, a leading provider of employee reward and recognition, benefits delivery and wellbeing solutions, today announced a transformative partnership with Maji, the UK’s foremost financial wellbeing and money management platform. The collaboration marks a new era in employee engagement, moving beyond traditional benefits delivery to offer deeply integrated, personalised financial support that directly addresses the escalating cost-of-living challenges faced by today’s workforce.
Unlike typical partnerships that feature simple platform integrations, the collaboration between Boostworks and Maji involves a sophisticated, seamless integration of services. By linking employees’ financial data and spending habits – securely and with full consent – Maji’s platform identifies personalised savings opportunities. These tailored recommendations are subsequently delivered through Boostworks’ extensive rewards and benefits ecosystem, offering discounts and incentives that resonate with employees’ unique financial goals and day-to-day expenses.
Enhancing employee support in the face of economic pressure
The new partnership addresses a number of pressing issues head-on by integrating Maji’s cutting-edge financial tools with Boostworks’ dynamic reward platform. Employees can now connect their payment cards or input financial information into Maji’s system to receive highly targeted, actionable benefits that alleviate financial burdens and promote overall wellbeing.
Jo Werker, CEO of Boostworks, said: “This is more than just a partnership – it’s a commitment to making a tangible difference in the lives of employees. By combining our robust rewards infrastructure with Maji’s powerful financial insights, we’re empowering businesses to provide their employees with personalised rewards and benefits designed to improve their financial wellbeing in real-time.”
Sahil Sethi, CEO of Maji, echoed this sentiment: “We’re thrilled to partner with Boostworks to bring a new level of financial wellbeing to employees across the UK. Our integration goes beyond standard offerings, providing personalised, data-driven financial support that helps people navigate economic challenges while enhancing their quality of life.”
A new standard for employee benefits
This partnership is poised to set a new industry benchmark for how employee benefits are delivered and experienced. Through this integration, businesses can expect increased employee satisfaction, improved productivity, and reduced absenteeism due to financial stress.
Key benefits of the new partnership include:
- Personalised financial insights: Employees receive tailored discount recommendations based on their spending habits.
- Real-time financial solutions: Direct integration with employees’ financial data ensures immediate, relevant support.
- Enhanced employee wellbeing: Access to Maji’s financial education resources, coaching, and money management tools alongside Boostworks’ diverse rewards platform.
About Maji
Maji is the UK’s premier financial wellbeing platform, offering comprehensive money management tools, financial coaching, and personalised financial planning. By leveraging the latest open banking technologies, Maji empowers employees to take control of their financial futures while providing businesses with invaluable insights to shape effective benefits strategies.
About Boostworks
Working with over 400 companies throughout the UK, Boostworks is a prominent provider of employee reward, recognition, benefits delivery, and wellbeing solutions. The organisation helps companies to empower their people making them feel celebrated and respected everyday through its employee engagement and recognition platform. With flexible programmes and technology, companies can actively promote engagement strategies, employee motivation, and improved business performance. Recognising the uniqueness of each individual, Boostworks places flexibility at the heart of their offering, distinguishing them from others in the industry.
The organisation’s clients include Costa, easyJet, BMW Mini Rolls-Royce, RAC, Olympus, Coventry Building Society, Heathrow, and many more.
Discover more at www.Boostworks.co.uk
For more information please contact:
Victoria Melville & Nikki Alvey
Melville Communications Limited
Tel: 0333 242 4033
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