Maji is the financial wellness solution that helps organisations build a thriving workforce.
By offering financial education, personalised 1-1 coaching and intuitive financial tools, Maji helps employers and partners improve workforce financial wellbeing, driving measurable cost savings and enhanced productivity.
Our comprehensive platform targets the root causes of financial stress, equipping individuals with the knowledge and confidence to make better financial decisions.
The name Maji (pronounced Mah-jee) stands for trust and respect.
“Ma” represents the trust we associate with the nurturing role of mothers, while “Ji,” from our CEO Sahil’s native India, signifies deep respect.
Every user is unique, with their own aspirations and vulnerabilities, and we are dedicated to offering solutions tailored to their needs. We combine this people-first approach with our commitment to the highest standards of trust, compliance, and data protection—ensuring that the solutions we provide always align with the best interests of our users.
Everything we do is built on these values. At Maji, we believe that financial wellbeing is about more than just numbers; it’s about prioritising people over profit.
We’re on a mission…
…to build a financially secure future for everyone using a market-leading financial wellbeing technology platform.
Help your employees thrive, not just survive –
with Maji Financial Wellbeing.
Our values
Be impartial
We don’t take commission to promote particular products or services. Instead, we provide our users with trusted, unbiased information to help them make the choices that are right for them.
Empower action and insight
Apathy. Inertia. Two big words that stop many of us from doing things we really know we should… It’s why a central aim of Maji is to make taking action easy, clear, simple and immediate.
Cut the jargon
Most of us don’t know our DB from our DC when it comes to finance. And all that technical language can be overwhelming. We are committed to simplifying financial complexities wherever we can.
Expert guidance and support
We believe the key to sustainable financial wellbeing lies in expert guidance, accountability and ongoing support. Our coaches and financial advisors are all vetted and certified.
Make a positive impact
We’re dedicated to building a business that positively impacts everyone who interacts with Maji – clients, partners, suppliers, and individual users alike.
You cantrust Maji
At Maji, we understand that trust is at the heart of any financial wellbeing solution. That’s why we are committed to maintaining the highest levels of transparency, security, and professionalism. Whether you’re looking for an educational solution for your users, or want to deploy a holistic solution that provides access across all facets related to financial health, we ensure our services are delivered with integrity and accountability.
From regulatory oversight to expert guidance and data protection, we’re dedicated to building a trusted partnership that you can rely on every step of the way.
If you’re thinking about financial wellbeing, you should be thinking about Maji
Registered with the FCA
We are registered with the Financial Conduct Authority, ensuring the highest standards of trust and compliance in everything we do.
Trained experts
All our financial experts have gone through a thorough due diligence process, and every coach is fully trained for their role in providing financial guidance, providing your employees with reliable and professional help.
Your data is safe
With ISO 27001 certification, we adhere to the highest standards of data security. Our users’ sensitive information is protected with robust measures, ensuring their privacy and your peace of mind.
Our leadership team
Sahil Sethi
CEO
Sahil is a serial entrepreneur and visionary with a passion for empowering individuals to improve their financial wellbeing. In 2015, he conceived the idea for Maji, driven by his desire to create innovative tools that simplify personal finance management. With over 15 years of experience in building financial and technology products, Sahil combines his deep expertise with a commitment to developing technology for positive impact.
He is a CFA charter holder, holds a first-class degree in Computer Science from City University, and is a TED Institute speaker.
Megan Worthing-Davies
COO
Megan is a Teach First alumna with a decade of experience leading teams in purpose-driven organisations, particularly those focused on education and behavioural science. She holds a degree in Philosophy, Politics, and Economics (PPE) from Oxford University and an MSc from the London School of Economics, specialising in behavioural economics.
A passionate cyclist, footballer, and boat enthusiast, Megan’s early experiences as a gig worker sparked her interest in promoting financial wellbeing, having faced challenges in building financial security herself.
Read the latest in financial wellbeing thought leadership
Think Maji for your financial wellbeing.
Experience the power of a leading financial wellbeing solution that creates impact where it matters most. To see our platform in action and discover how we can support you, book a demo or contact us here to take the first step toward a brighter financial future.
We’re building a financially secure future for everyone…join us!
